BtoB Research Insights: The Maturation of Online Marketing

Where Leading Companies Are Headed

An essential resource for any online marketer, this research-based whitepaper from BtoB magazine covers:

  • How to develop a more diversified marketing mix in order to meet the demands of the sales pipeline
  • The ingredients to a successful marketing mix online
  • The importance of display advertising as part of an integrated marketing strategy
BtoB Research Insights: The Maturation of Online Marketing

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"While marketers still rely on email marketing, its effectiveness is waning, and the onus is on B2B marketers to develop myriad other marketing channels in order to meet, if not exceed, sales pipeline demands."

From "The Maturation of Online Marketing"