Branding plays an invaluable role in increasing awareness, building trust, and staying top of mind with prospects throughout the often-lengthy B2B sales cycle. Whether you're a B2B marketer just starting to invest in your company's brand online, or a marketing pro looking for new ways to boost the value of your brand online, this book will help take your brand-building strategies to a new level.
In this indispensable guide, you'll learn:
"This book helps you understand B2B brand building and explains how you can build your B2B brand online using a combination of advertising, social media, and audience targeting techniques"
From "Building a B2B Brand Online for Dummies"