Building a B2B Brand Online for Dummies

Branding plays an invaluable role in increasing awareness, building trust, and staying top of mind with prospects throughout the often-lengthy B2B sales cycle. Whether you're a B2B marketer just starting to invest in your company's brand online, or a marketing pro looking for new ways to boost the value of your brand online, this book will help take your brand-building strategies to a new level.

In this indispensable guide, you'll learn:

  • The unique role branding plays in building trust and awareness throughout the B2B purchasing process
  • How to take advantage of online tactics such as display advertising and retargeting to continuously build your brand and drive conversions
  • How to build your B2B brand across all social channels from Twitter to Facebook to your corporate blog
  • The best metrics and attribution models to use when measuring the your brand impact

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